Here is how to think about it.
Look at the Local Market First
Before you set anything, browse profiles in your city and suburb. Pay attention to providers who look similar to you in style, experience, and offering. Note their hourly rates, multi-hour rates, and outcall fees. The goal is not to match exactly, but to know the range you are sitting in.
A useful exercise: pick five profiles in your suburb that you would consider competition. Average their 1-hour rate. That gives you a baseline.
Start at the Median
Unless you have a specific reason to position above or below the market, start at or just under the median for your suburb. New profiles need time to build trust and reviews. Slightly under-market pricing in your first month gives you room to attract early bookings, then raise rates as your profile gains momentum.
This is not a discount strategy. It is a positioning choice. You can adjust upward within weeks once your profile is live and getting bookings.
Structure Your Rates in Clear Blocks
Most successful profiles list:
Listing pricing clearly does several things:
A profile with hidden pricing gets fewer enquiries. A profile with clear pricing gets fewer bad enquiries.
Multi-Hour Pricing
Most providers price multi-hour bookings at less per hour than the 1-hour rate. The discount reflects the fact that longer bookings are easier to deliver well. A common pattern:
This rewards clients for booking longer time without losing too much revenue per hour. Adjust the ratios to fit your style.
Outcall Fees
If you offer outcall, decide whether you charge a flat travel fee or fold travel into a higher outcall hourly rate. Both work. The flat fee is more transparent. The higher outcall rate is simpler to communicate.
If you are new to outcall, start with a small radius (your suburb plus the immediate next ones) and expand as you build comfort.
Featured and Boost Pricing
Featured placements and boosts are separate from your hourly rate but worth thinking about together. A boost gets you to the top of search results temporarily, which is useful when you are starting out and need visibility. Factor a small monthly budget for boosts into your first three months as a marketing expense, not an extra cost.
Adjust Based on Real Data
After your first two weeks of being live, look at your numbers:
If you are fully booked and turning people away, raise your rates. If you are getting enquiries but not converting, look at your bio and photos before adjusting price. If you are not getting enquiries at all, your rate is probably above where new profiles in your area sit and you should lower it for visibility.
Use the First 30 Days Free
The first 30 days are free on Rose Companions. This is the right window to experiment. Try a rate, see how it performs, adjust. By the end of the trial you should have a clear picture of where you sit in the market.
Common Mistakes
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